Calling all friends in the London area this weekend! Fair Trade Fashion & Accessories…

People Tree has won the most prestigious fashion award to date – ‘Most Sustainable Brand’ at the WGSN Global Fashion Awards.
Here’s word from Safia in New York…
“Yay! From the grassroots People Tree wins the WGSN Sustainability award in New York. Our network of 3000 organic farmers + artisans are turning fashion on its head! Showing that fashion can be a tool for Change, not just gorgeous to wear.
Wow, this vintage and Fairtrade fortnight went by so fast. Here is a tiny post of the outfits I wore in the second and final week of the challenge.

Monday
This is a 1940’s dress which was £30 from my local charity shop, and the boots are hand-me downs from our ex mail-order manager Fran. Never be too shy to accept lovely gifts from your colleagues!

Tuesday
I’m wearing a Kashmiri hand embroidered Fair Trade skirt with a t-shirt that a total stranger gave me, which is a bit cheeky! And a handbag I bought second hand for £5 from my local charity shop and boots from the same place for £15.

Wednesday
This is my tyrannosaurus rex pose. I’m wearing a Fair Trade hand-woven Richard Nicoll shirt with a pair of jeans bought for £10 from my local charity shop.

Thursday
1980s top that was second hand when I bought it, and simple hand-woven black trousers – Fair Trade of course! I realised today – I look crap in black!

Friday
This is one of my favourite Fair Trade dresses from People Tree Japan, designed by Chisato Tsumori – hand block printed and hand embroidered – so easy to wear. Worn with vintage inspired ring from the People Tree new Autumn/Winter collection
This is how I ended our Vintage and Fairtrade fortnight. At the weekend I had a lovely rummage around in car-boot sales and charity shops. Here are some of the things I found!
A pack of cards stored in a little book
OMG! I love this gramophone.
If you have to buy one – buy a second-hand one.
How we photographed our Autumn Winter Japan catalogue

We’re picked up at 5am – a lovely team Yutaka Kodashiro doing hair, Mariko Shimada on make up, Megumi Date styling, models Rie and Fumi and the People Tree team Miki, Hiroe, Minakuchi and Riho arrive at 6am at Studio Lulu.
I’ve only slept for 1 hour – I’m beat, but we manage to drink a lot of green tea and start the shoot at 7am. I’ve been Art Directing on People Tree catalogues for 15 years so it was lovely when friends gave me the confidence to shoot myself. Of course, I’m not able to do it entirely myself. I need an assistant, Miki Alcalde has shot reportage for Getty and I met him on a People Tree assignment for ‘You Magazine.’ Since then Miki has done 8 assignments for People Tree in Bangladesh, India and Kenya documenting the lives of People Trees producers and their communities – and special visits by Jo Wood, Laura Bailey, Rika Sueyoshi and other VIPs too! He kindly offered to help me shoot fashion in India 18 months ago and here we are working together again today –with me behind the camera – and Miki helping me and teasing me a lot too!

A fashion shoot involves a huge amount of prep. Casting models, deciding on the styling (coordinating the clothes), shoes, accessories, leg wear, etc. Recruiting hair and make up artists. Finding a location – transport – etc. The list goes on and on.

Hiroe gets organised – so I can see what’s next and the catalogue pages
Hiroe joined People Tree with a lot of magazine fashion editorial experience and Minakuchi Atsushi and I have worked together for years.


Miki checks the images on the laptop as they come in… And is constantly taking the mickey out of me.
The shoot was AMAZING gorgeous models, fashion (our producer partners will be so proud!) and team work. All in natural light as I like it – 60 shots. Hiroe explains I’ve never taken that many shots in a day in my career yet.”
Job done we’re off to Fujino, in the South Japan Alps to see a friend. I’m utterly beat – but have had such a fun day! Thank you to all the team who helped make the impossible, possible today.