Donna Air, model and eco-fashion ambassador, chose People Tree’s Orla Kiely prom dress to launch ethical fashion showcase event ‘EcoLuxe’.

Geetie and her lovely daughter Mabel
Geetie runs the Duke of Cambridge the award winning gastro pub that serves organic and seasonal food. I met Geetie on a shoot – she was ‘modelling’ with me for some Women of Tomorrow/Social Entrepreneurs/Cool Chicks/Feminine Economics magazine article – we were standing in a studio looking a bit awkward – as we’re not models. She looked gorgeous and they were forcing her into conventional fashion (I’d told the editor I’d only wear Fair Trade fashion!) and I knew she’d prefer to wear People Tree too! We got talking and haven’t stopped since.