Posts Tagged ‘emma watson collection’

Naked Fashion – the new sustainable fashion revolution

by Safia Minney, with Emma Watson, Vivienne Westwood, Orla Kiely and many more…

Yasmin Sari Dress

Sienna Print Dress

 

 

 

YASMIN SARI DRESS

Light weight summer dress made from recycled sari in shades of blue with clear crystals around the neckline and adjustable cotton ties at shoulder. Dresses are made from recycled saris so each one is unique. Shades and patterns will vary and some dresses will also have patches for added individually, from the Emma Watson’s SoFT Spring Summer collaboration range…

Slow Fashion – fairy lights and feathers in Shibuya

Show time - fairy lights and feathers

Show time - fairy lights and feathers

to promote sustainable and Fair Trade fashion in spring we’d never imagined that it would galvanise so many university students in Japan and UK.

Akari and the incredible team!

Akari and the incredible team!

School of Fair Trade and People Tree intern Akari Kuga did an amazing job with other students, Natsuki and Akiko to organise a Slow Fashion extravaganza near Shibuya in Tokyo. They invited Baba (former designer of Dress Camp who is the first Japanese designer to win a competition between FIT and Parsons in New York), and me to discuss fashion and what it meant to us.

Tama Art School students show their work

Tama Art School students show their work

They also organised three fashion shows, together with Tama Art University students and ‘xChange’ to promote fashion made out of sustainable materials and to promote clothes swapping, followed by the People Tree Youth Collection endorsed by Emma Watson. There were 80 people PACKED into a gallery in Shibuya – that is how we kept warm!

The new future: Slow fashion

The new future: Slow fashion

CHinese garment factory workers

Chinese garment factory workers

There was a presentation about Chinese garment workers conditions of young women the same age as the university students gathered – where workers do an average 14 hours working day – Fast fashion really began to catch on in Japan about 5 years ago, resulting in 2.3 million tons of clothing which is disposed of each year – of which only 10% is ever recycled or reused. Making second hand clothes and charity shop shopping cool is the challenge in Japan – There’s no culture of it as in the UK where we all buy from Charity Shops.

2.3 million tons of garments are thrown away each year

2.3 million tons of garments are thrown away each year

4

5

People Tree youth collection, endorsed by Emma Watson

Motomi and me

1

Motomi Baba

Motoomi Baba

There was a panel discussion with me and Baba Motoomi. He’s a real artist, we talked about fashion and what it means to us. Predictably we were poles apart – Motomi talked about how you have to live and breathe fashion to suceed in it – and I talked about the real cost of Fashion. I’m intrigued by him and his designs – so I decided to see his collection later that week.

Some very creative work from Tama Art school students. Loved it! Lots of upcycling too

Some very creative work from Tama Art school students.

6

10

9

Good styling, upcycling and second hand - so cute I love it!

8

Great event – well done everyone. Slow fashion rocks!

Now on SALE – ‘Love from Emma’

This summer the ‘Love from Emma’ collection caused a storm amongst Fair Trade fashion lovers. And the love affair continues as we hit the sales. We look back at the collaboration between Emma Watson and People Tree, giving you the best looks from the collection.

Inspired to make a difference

When People Tree collaborated with Emma Watson on their new youth range the aim was clear; to bring Fair Trade and sustainable fashion to a new audience. The youth of today are the hope for the future and by beginning a conversation with them we have a chance to shape a better future.

Festival fun – hotpants!

Fairfield hotpants

 

 

 

 

 

Fairfield hotpants from the ‘Love from Emma’ range are perfect for this summer’s up and coming festivals!

 

Team with a simple vest top, shades and boots for a cool festival-chic look. Available in peacoat, salmon rose and eco white.

 

Get them while it’s hot!

Friday Fun – WIN £250 People Tree vouchers & a tote bag signed by Emma Watson!

How do you wear yours?

Take part and WIN with People Tree!

Just send us a picture of you wearing your favourite ‘Love from Emma’ pieces and tell us how you wear yours. The winner will receive £250 worth of vouchers to spend at People Tree and a tote bag, from the ‘Love from Emma’ collection signed by Emma Watson!

Sitemap

Or Search by Keyword
Uses wordpress plugins developed by www.wpdevelop.com