Posts Tagged ‘fair trade’

WFTO (World Fair Trade Organisation) Conference, Mombasa, Kenya

Safia and Geoff from Traid Aid New Zealand at the WFTO conference

Safia, Geoff and Craig ('CAJUNZ') from Traid Aid New Zealand and Ten Thousand Villages USA

Usually a few of us from People tree attend the biannual WFTO conference – there’s so much to do! There are over 100 Fair Trade organsiations there – but this time I’m solo! So I’m developing new products with Fair Trade groups at lunch breaks, talking about Fair Trade retailing in the US and New Zealand at tea break and trying not to fall asleep reading background papers on everything from how we strengthen WFTO Fair Trade systems, strategic direction, budgets, accounts, etc, etc before falling asleep under my mosquito net.

Where? I’m in Mombassa, it’s very warm although it’s winter for Kenya and the locals are shivering in their cardigans, for us British we’re as happy as can be – only problem is my is a frizz ball hair due to the humidity.

Who am I? CAJANZ, a European or an Asian? As People Tree Japan and People Tree UK are members of WFTO I belong in two different regional groups. Europe – easy and CAJANZ (Canada, America, Japan…  err Australia and New Zealand) we’re a tiny group whose motivation is to sell more Fair Trade products – The Europeans are much more political and into advocacy – so I love having a leg in both camps as it were – although I played on the CAJUN football team. I was little benefit to them though, having not played football since teaching my son at the age of two! I used to join my Asia regional talks before as I spend more time with producer groups than anyone else and after all Japan is in Asia when I last checked the map.

Can’t shut me up! – I’m an advocate for the WFTO Fair Trade system having piloted it in Bangladesh and Nepal, it helps Fair Trade groups develop capacity to compete and win a market share. So I’m very vocal all conference and delighted that the new Executive Committee with President friend Rudi Dalvai of CTM gets the vote from the floor to steam ahead with it. Only problem is when Rudi, now President, is too busy to buy me shampoo and conditioner – my hair further revolts and by the time I get home I’m so fed up with my frizzy hair I cut it off myself!

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Me in the front middle all folded up

July Sample Sale

Calling all friends in the London area this weekend! Fair Trade Fashion & Accessories…

Yasmin Sari Dress

Sienna Print Dress

 

 

 

YASMIN SARI DRESS

Light weight summer dress made from recycled sari in shades of blue with clear crystals around the neckline and adjustable cotton ties at shoulder. Dresses are made from recycled saris so each one is unique. Shades and patterns will vary and some dresses will also have patches for added individually, from the Emma Watson’s SoFT Spring Summer collaboration range…

Laura Bailey’s Hot Picks

Fashion model Laura Bailey is a great supporter of People Tree. Laura chooses her top picks from the Summer Collection…

Safia the shopkeeper – People Tree store in Tokyo

15th May 2011
People Tree shop - Omotesando central Tokyo

People Tree shop - Omotesando, central Tokyo

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We have three stores in Tokyo and today I got to play at being shop keeper. I love being in the People Tree shops, meeting customers and seeing how they pick up and look at the products we make in villages around the world. I’m thinking – If only I could show you the place it was made, if only I could introduce you to the person who made it!

Saf shooting street Fair Trade fashion

Saf shooting street Fair Trade fashion

Rika, Yoshiko and Safia

Rika, Yoshiko and Safia

PR Manager Michiko, Rika and Yoshiko

PR Manager Michiko, Rika and Yoshiko

Everyone wears People Tree so well in Tokyo too. So I did some street photography of People Tree customers wearing Fair Trade fashion for our new book – and caught up with old friends ex-editor of Marie Claire – Ikoma Yoshiko, Activist and Founder of Ecokoro, Maekita and Rika Sueyoshi, TV reporter and People Tree’s new Ambassador and front person! So many university students studying Fair Trade, new economics and international affairs came to meet me too – I barely had time to eat my o bento (lunch box).

Can't get enough of our Laura Ashley collaboration with People Tree

Can't get enough of our Laura Ashley collaboration with People Tree

Talking to university students

Talking to university students

Saf eats lunch at 4pm

Saf eats lunch at 4pm

World Fair Trade Day in Japan – a paradigm shift?!

14th May 2011

600 people gathered for our Fair Trade, sustainable economics and low energy event in Tokyo. I arrived that morning, had a shower and then went straight to the event at Eco Plaza – this amazing wooden cube event space in the absolute centre of town run by social entrepreneur and ex-adman Ikeda san.

After the earthquake we decided to work with other Fair Trade organisations, farmers groups and activists in Japan to get the message out there about what a low carbon and sustainable society looks like.

Not surprisingly awareness level of a non-nuclear based economy and society have increased massively. Earlier this year 40% of the Japanese public said they would buy environmentally friendly products and products that make a positive social contribution, today that figure has risen to a stunning 70%. This could well be the point of a paradigm shift for Japan – later I did an interview with the Japan Economics daily newspaper ’Nihon Keizan Shinbun’ about just that. The silver lining of a dark cloud!

People Tree Teepee – adventures on the Autumn Winter 2011 photoshoot

Jon, Jerome and Amrnad infront of the PT teepee!

Jon, Jerome and Armand in front of the People Tree teepee!

We’re in the South of France this week shooting our Autumn Winter 2011 catalogue – up and out of Carole’s wonderful gite by 6.50am to catch the best light – its so beautiful but absolutely freezing that early!

As usual the People Tree photography team are on fine form – Jonathon Rose assisting me on the photography, Gemma on styling, Gail on hair and make up and not forgetting Armand whose capturing the lot on video! And the gorgeous models  Paulina, Hannah, Yuri and Jay of course. We had a slight crisis yesterday when my camera decided to give up, fortunately it was only a temporary glitch, easily solved by some new leads – phew!

Mustn’t forget to thank the People Tree Head Office team too who are working hard behind the scenes – Bryony, Jerome and Hiroe from our Japan team. It’s great fun but hard work as usual with lots of long days and not quite the three hour siesta-style lunch breaks that the team were hoping for!

Can’t wait to show you the pics!

Donation for Japan from Kumundini Welfare Trust, Bangladesh

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Mr Rajib Prasad Shaha, Chairman and Managing Director of Kumudini Welfare Trust of Bengal (BD) Limited, Bangladesh handed a donation of $500.00 to Safia Minney, Founder and CEO of Fair Trade Company Ltd (People Tree Japan), with the kind words, “We would like to help the people of Japan in any way we can with our prayers and with our great respect for a great friend to Bangladesh. We hope that their suffering will lighten as the weeks go by and we hope that they can rebuild their country and their great nation in the same way that they did after the Second World War. We have collected some money here from Kumudini Welfare Trust and we know that People Tree Japan is the best way for us to get the money to the hands of the people who need it most. Japan, you have been a great friend to Bangladesh and we only hope we can be some help to you in this difficult time as your friend!”

Very many thanks to all at Kumudini and to all those who have sent kind messages of support.

Fair Trade Community

We had the pleasure to be involved in some great projects this past few months including Fairtrade Fortnight, Fashion Weeks across the world and the Best of Green Awards! All of which show a great community spirit of all things Fair Trade…

Spring out in ikat print…

Sienna Print Dress

 

 

 

SIENNA PRINT DRESS

Get a chic tribal look with this beautiful ikat print dress, in melange grey and pink or vintage blue, from the Emma Watson’s SoFT Spring Summer collaboration range…

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