Fashion model Laura Bailey is a great supporter of People Tree. Laura chooses her top picks from the Summer Collection…
Posts Tagged ‘fair trade’
Safia the shopkeeper – People Tree store in Tokyo
15th May 2011
People Tree shop - Omotesando, central Tokyo
We have three stores in Tokyo and today I got to play at being shop keeper. I love being in the People Tree shops, meeting customers and seeing how they pick up and look at the products we make in villages around the world. I’m thinking – If only I could show you the place it was made, if only I could introduce you to the person who made it!
Saf shooting street Fair Trade fashion
Rika, Yoshiko and Safia
PR Manager Michiko, Rika and Yoshiko
Everyone wears People Tree so well in Tokyo too. So I did some street photography of People Tree customers wearing Fair Trade fashion for our new book – and caught up with old friends ex-editor of Marie Claire – Ikoma Yoshiko, Activist and Founder of Ecokoro, Maekita and Rika Sueyoshi, TV reporter and People Tree’s new Ambassador and front person! So many university students studying Fair Trade, new economics and international affairs came to meet me too – I barely had time to eat my o bento (lunch box).
Can't get enough of our Laura Ashley collaboration with People Tree
Talking to university students
Saf eats lunch at 4pm
World Fair Trade Day in Japan – a paradigm shift?!
14th May 2011
600 people gathered for our Fair Trade, sustainable economics and low energy event in Tokyo. I arrived that morning, had a shower and then went straight to the event at Eco Plaza – this amazing wooden cube event space in the absolute centre of town run by social entrepreneur and ex-adman Ikeda san.
After the earthquake we decided to work with other Fair Trade organisations, farmers groups and activists in Japan to get the message out there about what a low carbon and sustainable society looks like.
Not surprisingly awareness level of a non-nuclear based economy and society have increased massively. Earlier this year 40% of the Japanese public said they would buy environmentally friendly products and products that make a positive social contribution, today that figure has risen to a stunning 70%. This could well be the point of a paradigm shift for Japan – later I did an interview with the Japan Economics daily newspaper ’Nihon Keizan Shinbun’ about just that. The silver lining of a dark cloud!
People Tree Teepee – adventures on the Autumn Winter 2011 photoshoot
Jon, Jerome and Armand in front of the People Tree teepee!
We’re in the South of France this week shooting our Autumn Winter 2011 catalogue – up and out of Carole’s wonderful gite by 6.50am to catch the best light – its so beautiful but absolutely freezing that early!
As usual the People Tree photography team are on fine form – Jonathon Rose assisting me on the photography, Gemma on styling, Gail on hair and make up and not forgetting Armand whose capturing the lot on video! And the gorgeous models Paulina, Hannah, Yuri and Jay of course. We had a slight crisis yesterday when my camera decided to give up, fortunately it was only a temporary glitch, easily solved by some new leads – phew!
Mustn’t forget to thank the People Tree Head Office team too who are working hard behind the scenes – Bryony, Jerome and Hiroe from our Japan team. It’s great fun but hard work as usual with lots of long days and not quite the three hour siesta-style lunch breaks that the team were hoping for!
Can’t wait to show you the pics!
Donation for Japan from Kumundini Welfare Trust, Bangladesh
Mr Rajib Prasad Shaha, Chairman and Managing Director of Kumudini Welfare Trust of Bengal (BD) Limited, Bangladesh handed a donation of $500.00 to Safia Minney, Founder and CEO of Fair Trade Company Ltd (People Tree Japan), with the kind words, “We would like to help the people of Japan in any way we can with our prayers and with our great respect for a great friend to Bangladesh. We hope that their suffering will lighten as the weeks go by and we hope that they can rebuild their country and their great nation in the same way that they did after the Second World War. We have collected some money here from Kumudini Welfare Trust and we know that People Tree Japan is the best way for us to get the money to the hands of the people who need it most. Japan, you have been a great friend to Bangladesh and we only hope we can be some help to you in this difficult time as your friend!”
Very many thanks to all at Kumudini and to all those who have sent kind messages of support.
Fair Trade Community
We had the pleasure to be involved in some great projects this past few months including Fairtrade Fortnight, Fashion Weeks across the world and the Best of Green Awards! All of which show a great community spirit of all things Fair Trade…
History of People Tree
People Tree set out to prove that organically grown, hand-made, community-produced fashion could be successful. Read about the evolution of Fair Trade Fashion as told by founder Safia Minney…
10 year anniversary
People Tree was founded 10 years ago in the UK on a new idea – that people and the planet would always be central to everything we do. People Tree has always believed and proved that fashion can be a tool for Change. Fashion through Fair Trade, can lift people out of poverty, give them a route to sustained employment, earn a living wage, develop their communities and invest in protecting their environment.
