Ferne Arfin, editor of energyrethinking, interviews People Tree founder Safia Minney about her new book.

I caught up with Dean Newcombe who is a sweet English chap from Nottingham who’s living in Japan. He switches from volunteering in Ishinomaki in Tohoku to modeling in Tokyo.
We’re kind of motivated by the same thing, humanitarian issues, so it was great to meet Dean who will model for People Tree’s next collection and maybe do a film with us – watch this space!
Dean has been a permanent fixture in Japan after his first modeling assignment there, he heard about the horrific tsunami and jumped on a plane to come and help. He was told by relations not to come – it was dangerous, ‘what would he do with his, at that time, limited Japanese language skills?’ they asked. He said as he was strong and could move stuff and that’s exactly what he did. This man has moved buildings worth of oily sludge, clearing out the foundations of houses covered by the Tsunami, so they can be rebuilt. He’s also coordinated hundreds of volunteers both Japanese and foreigners.

We’re so looking forward to working with Dean! Read his blog – ‘Intrepid model adventures’

Tom Price and Sosheba Griffiths model next years People Tree summer collection
Wayne Hemmingway – co-founder of Vintage Festival has always been a big supporter of People Tree. He welcomed us back to Vintage Festival at the South Bank to shoot again this year for our catalogue. The Royal Festival Hall were excited to host Vintage as part of the “Festival of Britain” to celebrate culture, art and music. 100s of Vintage clothing stands, great British food, film, arts and amazingly well dress people. I’ll be uploading my style and event edits soon and photos from the live music I saw too!

Miki Alcalde assists me on the shoot, thank you!
Watch our video on you tube to hear what Vintage goers think about Fast Fashion and style.
Thanks so much for all the team who helped including Steph and Bryony who coordinated and planned the shoot with stylist Alicja Jasnikowska and make up artist Abi Johnson. Jerome helped out on lighting, Miki Alcalde assisted me with the photography – thanks everyone!

Jerome Minney helps out on lighting

The lovely Steph looking after the new Spring Summer 2012 product

Jerome gives his mum an energy boosting hug - only 20 more shots to go!
Usually I have designers with me, but this time everyone’s super busy – so I decided to attend the WFTO conference alone! Mad! As I told you in my last blog I barely had time to sleep.
I love fashion and trying something new, so I decided to produce a People Tree Bombolulu Workshops Fashion Show – 30 minutes before we were still finalising the outfits – OMG.
Anyway, follow me around the WFTO Conference, the voting group photo. The market place full of wonderful, Fair Trade craft – watch me design dresses at Bombolulu, styling the fashion show and stressing out!
YASMIN SARI DRESS
Light weight summer dress made from recycled sari in shades of blue with clear crystals around the neckline and adjustable cotton ties at shoulder. Dresses are made from recycled saris so each one is unique. Shades and patterns will vary and some dresses will also have patches for added individually, from the Emma Watson’s SoFT Spring Summer collaboration range…