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Vintage at Goodwood – Join me in wearing only Fair Trade and Vintage (second hand) Fashion for a fortnight!

Tuesday, August 10th, 2010
Safia in her Dad's suit - a small man with big ideas!

Safia in her Dad's suit - a small man with big ideas!

I started buying vintage (and by that I mean second hand as well) when I was 17. I worked in publishing and had a salary that barely paid for food and rent, so I bought second hand clothes from Oxfam off Carnaby Street – kind of as a matter of necessity.

I developed an eye for spotting something special. An interesting print, amazing buttons, unique hand finishes, lace work, embroideries… of course there were some big mistakes too… a green 80s padded shoulder dress from Jaegar, awful winkle picker shoes that make my feet bleed, a bright yellow bat wing off the shoulder synthetic dress – that made me look like a big hussy… but all in all, I clothed myself thanks to my local charity shop for 2 years, until my salary went up and I began to afford new clothes too! I still go foraging in charity shops every Saturday – it’s become a habit and the ‘find’ an ultimate and addictive high!

Wayne Hemingway, Co-Founder of Vintage at Goodwood

My family summer holiday is going to be at Vintage at Goodwood this year – as my teenagers have been nagging about going to a festival as a family – and when I saw what Wayne, an old friend, had been up to, I desperately wanted to shoot People Tree’s high summer collection there. He called back immediately to say he was up for it. Wayne was one of the first people to discover and promote People Tree 9 years ago when we got started – calling in dozens of samples to Breakfast TV.

The Challenge – Join me and Wear Fair Trade and vintage (or second hand) fashion for 2 weeks.

We’re going to start a campaign to really LOVE fashion and do some GOOD with it too!  We’ll be launching at Vintage at Goodwood!

I’ll be coming into work in my Dad’s 1960s suit on Monday, maybe in my favourite Bora Aksu Fair Trade dress on Tuesday, that awful 80s green dress on Wednesday watch this space! Join me and we’ll post your pictures on the People Tree magazine – send your pictures to marketing@peopletree.co.uk

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