So it’s official – Social business is not a trend – it’s a paradigm shift! Dozens of Social Entrepreneurs like me were glad to hear this (we were at the Schwab Foundation for Social Entrepreneurship – Social Entrepreneurs Summit in Rüschlikon, Switzerland before Davos.) Just in the knick of time too – or is it? The snow caps that surround this beautiful venue looked like spring – global warming has changed the landscape – and the locals were muttering about spring flowers already in bloom. The leaders of the financial institutions, insurance companies and businesses look nervous.