Trevor Leighton photographed 12 celebrities wearing Fair Trade Fashion – (frankly speaking I didn’t recognise one People Tree product there – even though the stylist was sent more than 20 pieces!) Anyway … I love his last campaign where he shot Anita Roddick with a pineapple in her mouth to promote Fair Trade foods.
I was asked to give a short speech after Elizabeth Day from the Guardian who told the audience of 200 - half inebriated on Fair Trade wine - supporters about life in Mali, West Africa for cotton farmers. Fairtrade Foundation have released their report – The Great Cotton Stitch-up which says what we activists have been saying for years that 3 billion dollars a year of US and EU subsidy to cotton farmers, reduces the world price of cotton making West African farmers 10% poorer than they would otherwise be. Fair Trade cotton in Mali has helped more than 90% of cotton farmers go to school when less than 40% usually can. A very well presented report: The Great Cotton Stitch Up – read it online.
Fair Trade Fashion Pioneers.
In my talk I discussed that People Tree and other Fair Trade fashion pioneers had found an alternative to fast fashion – the human and natural world exploitative model of fashion that has spread now to every corner of the world. I told, stage by stage, how differently we work with farmer and artisans and asked the audience to ‘imagine’ a new fashion industry based on those principals. I also introduced other pioneer fairtrade clothing brands: Epona, Pants to Poverty, Gossypium, Pachacuti and Fairly Covered who together with People Tree make up a strong voice to change our fashion industry. We are also demanding that VAT (20% in the UK from January 2011) should be dropped on Fair Trade clothing.
After the event, the ‘Fashion Fair Trade 100’ dinner, we discussed how to change the world through Fair Trade and fashion.