Safia's Blog

People Tree brings you World Fair Trade Day

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Photos – (c) Chika Okazumi (A.K.A.) / People Tree

It is seven years since I initiated World Fair Trade Day – we needed a day to celebrate Fair Trade, the diversity of the movement and advocate for Fair Trade in different countries.
This years theme ‘Beat Poverty’ was celebrated on Saturday 9th May with Gocoo, the Japanese drumming performers, one of our team is a drummer in her spare time!
800 People came to celebrate World fair Trade Day, watched our fashion show, listened to producer partners from India about the Social Impact of Fair Trade and how it protects the environment. I also launched my book ‘By Hand’ in Japanese and had a chat with ex Marie Claire Editor, Yoshiko Ikomo on the future of luxury fashion and it’s relationship with Fair Trade fashion.
Whether you attended a World Fair Trade Day event or not the biggest support you can give is buying Fair Trade and telling your friends about it.

British library in London launches first in a series of World Fair Trade Day events

On Wednesday night I joined other movers and shakers in the Fair Trade movement to outline People Tree’s activities and our vision for a sustainable economic model, built on social and environmental justice.

Primark Protest

After seeing news coverage of our planned protest outside the new Primark store in Tooting today the shop opened in a hurry yesterday. But that did not stop People Tree and War on Want supporters getting up early on a Saturday to show their concerns over Primark’s ethics.

Why we need to pay more for Primark + be sure that it ‘trickles down’ to the workers

Safia talks to Mr Amin, Director of National Garment Workers Federation, who represents garment workers and campaigns for their rights about the grim realities of the real costs of fast fashion.

When Ecotricity meets Eco-fashion

Safia meets Dale Vince, Founder of Ecotricity.

We launch the People Tree foundation our AW09 collection and have a lot to say about the government’s sustainable clothing road map

The tasks ahead for the People Tree Foundation are huge.
Fashion has a dirty side, yet many low-price, fast fashion brands are seeing sales growth, in the face of economic down turn.

Recession and the economic crisis – how it affects Fair Trade producers?

Hannelie.jpgLast Thursday the largest Fair Trade organisations met as we do every three months to discuss long term strategy, share information and brainstorm. Amongst the topics this time was the big one – credit crunch and the recession and how it is impacting Fair Trade producers and the movement.
The Fair Trade movement and the general public has, for years, campaigned to improve the deal for producers in the developing world and their trade terms, (the trade terms include not only a fair price paid to the producer for goods, but how promptly they are paid and other risks that often result people working through the night and orders being sub contracted which makes meeting minimum ethical standards impossible), recently some principles of Fair Trade are beginning to fall their way into ‘ethical standards’ of mainstream practice.
At People Tree we’ve found a different way of working with small groups so that they do not have to take unfair risks in trade and by paying a fair price and giving 4-6 months to make products we can bring the benefits of Fair Trade to the most economically marginalised people in rural areas. We’ve found that the High St can change Fair Trade, placing orders earlier to give enough time to produce it and helping towards producer advance payments. But this could now be under threat as cash becomes tighter and companies want to make decisions at the last possible moment to reduce their risk. Sales of Fair Trade products seem to be holding up as customers see Fair Trade as part of long term solution to moving towards a sustainable economy – and know that it makes a difference to the producers.
Many Fair Trade Organisations reported how producers are having difficulties raising finance and loans locally in the developing world. As banks run out of money Fair Trade groups are starting to struggle to meet demands for growing working capital.

The Fair Trade movement needs public and government support to raise working capital for Fair Trade businesses around the world.
Credit is not a luxury.  Access to credit is an imperative for producers and Fair Trade organisations because otherwise they cannot buy materials to start production and earn a fair income. With 50% of their incomes being spent on food (not 13% as in the UK or 20% in Japan) people are living very close to the edge. Fair Trade needs credit to oil the wheels of trade and help them escape poverty.  As the recession bites, companies are negotiating even cheaper prices that will result in poorer conditions in garment factories around the world. We are already hearing of factories closing in India and China as they scramble around for smaller and fewer orders on worse terms. Millions of garment factory workers are being laid off and those that work continue to at an even lower pay – often one that doesn’t afford them 2000 calories of food each day.
Fair Trade – a model for a sustainable economy
Fair Trade is unique, promoting livelihoods amongst marginalised people making sustainable, organic, and carbon neutral products. Fair Trade is also based on using appropriate technology that is accessible to the poor. Fair Trade shares the benefits of trade, operating with transparency and in long term partnership.
People Tree will need to strengthen Fair Trade groups and help train more people as garment factory workers lose their jobs in the factories and return to their home villages.
Next week I leave for the villages of Bangladesh o visit our Fair Trade groups. I will also travel to the slums to meet factory workers to learn first hand how the global recession is impacting them. We hope you’ll help us by buying Fair Trade and supporting our work. Check into my blog next week and find out what we are doing.

Christmas Wishes – ready to usher in a creatively challenging 2009?

Out of a crisis this Christmas, there is the chance for real change to emerge*. And it’s seeing more signs of that, that has filled me with hope this Christmas, despite the economic downturn. Jobs are critical to the health of society, whether they are in the developed world or the so-called developing world.

Japan – A busy week! And how to sell 1000 organic cotton t-shirts

Well, if I’m going to fly back and forth it had better be a busy week. I worked it out to off set my CO2 flying London to Tokyo and back I have to sell over1000 organic cotton t-shirts! (Growing organically sequesters 1.5 CO2 emission per acre, that’s 800 t-shirts per acre, at 2.5 tons of CO2 for a London – Tokyo return flight) So that’s why I have no choice but to work hard whenever I go overseas.

Oxfam Boutiques bring People Tree to the high street up and down the country.

Kathryn Sygrove and other friends and family have long campaigned to make Durham a vibrant Fair Trade city and spread the word about People Tree locally. So can you imagine how excited I was when I found out that things had moved to a new level. The new Oxfam Boutique run by Michael Ridsdale is now stocking People Tree’s Autumn/Winter collection – and the store Is fabulous.

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