We finished the lookbook shoot for 2012 SS, Summer edition and AW in Japan last month. It was rather warm for end of October and we took some great shots.
Despite the large number of shots we take (50- 70 a day! phew!), we’re lucky to have a talented team of people working with us. The positive spirit (Maemuki seishin) and the excellent team work made for a great atmosphere of the shoot. Despite not having a break to rest my eyes, I stayed focused throughout – so did everyone else. It was a massive help to have Miki Alcalde there to help too.
Here’s a location shoot we did in the beautiful Autumn sunshine at Izu-shirahama for 2012 SS and Summer editions of the Japan catalogues.
Big thanks to Souma-san, the owners of The eco-lodge Villa Shirahama, Eriko Suzuki (stylist), Ayumi Naito (hairmake/traffic), Stephanie Hannon (model), Kasumi-san, Dean-san, Yan-san, Miki (photography assistant, everyone at People Tree.
This is a location shoot from another day, where we took shots surrounded by roses in full-bloom. Thanks to the hard work of Jennifer (model), Eriko Suzuki (stylist), Nagisa-san (hair & make up) to Miki & Bahag and everyone at People Tree.
Please look out for our SS/Sumer 2012 catalogues!
We shot the Autumn/winter 2012 collection lookbook in a sunny studio in Tokyo just behind the office.
We got on so well and it was so much fun. Thanks to Sak Asamiya (model), Shinji Ikeda (Hair & make up/ Mod’s hair), Eriko Suzuki (stylist), Miki (Photographers assistant) and everyone at People Tree.
Despite a tight schedule, the shoot went so well. We need to promote Fair Trade Fashion but can’t really do expensive shoots like other fashion brands. Still, the quality of our fashion shoots has improved so much thanks to our dedicated team – and my photography is getting better too!! – People Tree spends a huge proportion of its sales revenue on producer training, design and quality assurance, as well as campaigning for Fair Trade. That’s why it’s difficult to spend what other fashion brands do on imagery.
We would like to thank all our staff as well for always putting the producers first and the design team for creating such amazing products. We can’t wait to show you the photos we took!


































